Aardman Launches Customizable E-Commerce

Aardman has partnered with Watermelon to create a print-on-demand e-commerce site featuring the studio’s popular properties.

April 6, 2018

Aardman Launches Customizable E-Commerce

“Wallace & Gromit,” “Shaun the Sheep” and other popular productions will be included on the personalization website.


The store, titled Aardman By Me, will allow fans to customize and personalize merchandise–such as apparel, gifts, homewares and tech accessories–with a name, slogan or design choice.

Additionally, the site will initially feature “Wallace & Gromit,” “Shaun the Sheep” and “Morph,” with further character ranges slated for release later this year.

“The launch of Aardman By Me gives consumers access to a great collection of high-quality customizable products,” says Rob Goodchild, head, licensing, Aardman. “The flexibility of the design process allows us to follow trends, test new design styles and make sure we can quickly react to fan requests.”

Aardman By Me is now available across the EMEA region.

“We are delighted to be partnering with Aardman and adding this hothouse of British creative talent to our portfolio of ‘By Me’ customization and personalization sites,” says Jonathan

Sieff, managing director, Watermelon. “We know that Aardman fans of all ages will love having the opportunity to create their own bespoke products either for themselves or gifts for others.”

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