Combining the British Council’s expertise in English-language teaching with Aardman’s creative flair, the animated TV stars will become the faces of a global network of new early years English learner centers, starting in Chile and Singapore later this year.
“We have worked hard over the last five years to build Shaun the Sheep and Timmy Time into global brands entertaining children in over 150 countries around the globe," says Sean Clarke, head of rights and brand development, Aardman Animations. "This is a great foundation to build a partnership with the British Council to create a package of fun and entertaining English-language learning experiences for early years or younger learners all over the world.”
Children at the learner centers will be transported into Shaun
The characters will also be part of a new range of language learning products including stories, activity booklets and digital resources designed to get 2- to 6-year-olds engaged and excited about taking their first steps into the English language.
“The British Council is delighted to be working with Aardman Animations to bring a unique learning experience to early years or younger English learners around the world," says Anna Searle, director, English, British Council. "As such a well-loved and well-respected British institution, Aardman’s creativity and innovation combined with our expertise in English-language teaching is certain to help children across the globe engage with the English language in a whole new way. We look forward to helping Shaun the Sheep and Timmy Time make their mark in the world of English-language learning.”
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