Aardman Announces Partnership with Luxury Department Store Fenwick

The Fenwick Newcastle store has unveiled their much-anticipated Christmas window theme – this year featuring Aardman’s “Shaun the Sheep.”  

Running across the eight windows of the Northumberland Street store frontage, the exclusive story depicts a festive Mossy Bottom Farm where Shaun the Sheep and his flock live. Christmas is coming and Mossy Bottom Farm is covered in ice and snow. Shaun the Sheep’s seasonal excitement turns to dismay when a farmhouse raid to get a bigger stocking for the flock accidentally leads to Timmy, Shaun’s cousin and the only lamb in the flock, going missing. Follow Shaun’s adventure to get Timmy home before he becomes someone else’s present. 

“Every year our Christmas window reveal is the highlight of the Fenwick calendar and this year we are thrilled to have partnered with Aardman to give audiences a glimpse into the new Shaun the Sheep Christmas special,” Mia Fenwick, director, Fenwick. “It feels very fitting to partner with the legendary British animation studio on the eve of the 50th anniversary of our Christmas windows.” 

In celebration of the Christmas window display, the partnership with Fenwick also includes special edition “Shaun the Sheep” gift items. These include a limited-edition Shaun the Sheep x Fenwick Christmas ornament, a personalized Shaun the Sheep Bedtime Stories book, a 24 Sheeps to Christmas activity book and Shaun the Sheep plush toys in various sizes amongst others collectable pieces. These extra special items are available from today in all Fenwick stores and online now. 

“It’s a real honor to see moments from our latest Shaun the Sheep film - ‘The Flight Before Christmas’ providing the inspiration for this year’s Fenwick Christmas windows,” says Richard Beek, producer, Aardman. “We are extremely proud of the film and to be able to share it with everybody in such a unique and special way is fantastic, I’m sure everyone will love the windows as much as we do!” 

Additionally, Fenwick Newcastle’s Santa’s Rooftop Cinema will be screening an exclusive Aardman film; “Aardman Classic Cinema,” featuring some much-loved favorites and iconic Aardman characters. Screenings will run on selected dates from Nov. 11- Dec. 23.  

Meet Aardman Animation at Brand Licensing Europe – Register now!