The “Shaun the Sheep” Christmas Window display will be at Fenwick Newcastle from Nov. 8 through the end of December.

License Global

November 8, 2021

2 Min Read

The Fenwick Newcastle store has unveiled their much-anticipated Christmas window theme – this year featuring Aardman’s “Shaun the Sheep.”  

Running across the eight windows of the Northumberland Street store frontage, the exclusive story depicts a festive Mossy Bottom Farm where Shaun the Sheep and his flock live. Christmas is coming and Mossy Bottom Farm is covered in ice and snow. Shaun the Sheep’s seasonal excitement turns to dismay when a farmhouse raid to get a bigger stocking for the flock accidentally leads to Timmy, Shaun’s cousin and the only lamb in the flock, going missing. Follow Shaun’s adventure to get Timmy home before he becomes someone else’s present. 

“Every year our Christmas window reveal is the highlight of the Fenwick calendar and this year we are thrilled to have partnered with Aardman to give audiences a glimpse into the new Shaun the Sheep Christmas special,” Mia Fenwick, director, Fenwick. “It feels very fitting to partner with the legendary British animation studio on the eve of the 50th anniversary of our Christmas windows.” 

In celebration of the Christmas window display, the partnership with Fenwick also includes special edition “Shaun the Sheep” gift items. These include a limited-edition Shaun the Sheep x Fenwick Christmas ornament, a personalized Shaun the Sheep Bedtime Stories book, a 24 Sheeps to Christmas activity book and Shaun the Sheep plush toys in various sizes amongst others collectable pieces. These extra special items are available from today in all Fenwick stores and online now. 

“It’s a real honor to see moments from our latest Shaun the Sheep film - ‘The Flight Before Christmas’ providing the inspiration for this year’s Fenwick Christmas windows,” says Richard Beek, producer, Aardman. “We are extremely proud of the film and to be able to share it with everybody in such a unique and special way is fantastic, I’m sure everyone will love the windows as much as we do!” 

Additionally, Fenwick Newcastle’s Santa’s Rooftop Cinema will be screening an exclusive Aardman film; “Aardman Classic Cinema,” featuring some much-loved favorites and iconic Aardman characters. Screenings will run on selected dates from Nov. 11- Dec. 23.  

Meet Aardman Animation at Brand Licensing Europe – Register now! 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like