Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand, which is currently in its fourth TV season and has a movie in production.

In addition to extending its current partnership with Rainbow Designs as master toy licensee for the brand, Aardman has also added Giromax (trading cards and collectibles), Legler (wooden toys and games) and Walker Books (Shaun the Sheep The Movie books). Rainbow Designs is also planning a movie-themed range that will hit shelves in spring/summer 2015.