A$AP Rocky, Under Armour Host '90s-Themed Sneaker-Drop

AWGE, the creative agency spearheaded by musician and fashion influencer A$AP Rocky and Under Armour will launch a unique retail and sneaker-drop experience in New York City.

The pair have transformed a four-story space into a multi-level storytelling experience that pays homage to '90s skate and rave culture. The structure will host retail on the basement floor; skateboarding, an activation called “Out-of-the-Box Truck” and food on the first floor; an AWGE-branded experimental space dubbed “AWGE-mented” on the second floor; and a rave-inspired area on the third floor.

The experience kicks off today in New York City’s Harlem neighborhood.