A New Era Dawns for Rainbow’s ‘Gormiti’

First launched in 2005 as a toy line followed by an animated series, “Gormiti,” created by Italian toy company, Giochi Preziosi, the property has been distributed in more than 50 countries, with retail sales exceeding $1.5 billion.    

Now it’s gearing up for a new era of success with this reboot offering an exhilarating experience for a fresh generation of fans, along with exciting opportunities for licensees.   

Reinvented for international audiences by Rainbow in collaboration with Giochi Preziosi, “Gormiti – The New Era,” which is set for release this fall, features live-action adventure coupled with extraordinary CGI effects that give the series a sensational feel.   

Aimed at a kids/preteen audience, “Gormiti – The New Era” offers positive messages and educational values. The series chronicles the daily lives of four friends from Earth – Skye, Glen, Carter and Zane – who are chosen to become “Scions” of the fantasy kingdom of Gorm. As its guardians, they must harness the powers of the elements to stop an evil lord and his army from ruling Gorm, helped by their personal Gormita – a legendary, brave warrior spirit. As they learn to embrace the virtues of courage, cooperation, curiosity and creativity, they come to understand what it truly means to be a hero.   

Visit Rainbow at stand A161 to learn more.