The announcement follows 9 Story Media’s acquisition of Out of the Blue Enterprises in January. The new consumer products division brings 9 Story Brands and Out of the Blue’s licensing endeavors together under one roof.

The division will be tasked with building global kids brands both on and off-screen and will continue to work with TV and digital distribution teams as well as third-party IP owners, licensees and retailers on strategic brand management.

The consumer products division will be co-managed by 9 Story’s vice president of consumer products, Kristin Lecour and Kyra Halperin, vice president, consumer products, Out of the Blue.

“We are thrilled to launch 9 Story Brands at this year’s Licensing Expo,” says Natalie Osborne, chief strategy officer, 9 Story. “Joining forces with Out of the Blue significantly increases both our bench strength and our portfolio. We have long been in the business of creating, producing and distributing hit children’s shows. This next chapter will take our global licensing activities to the next level, turning our shows into brands.”

9 Story Brands represents a robust portfolio of properties including “Daniel Tiger’s Neighborhood,” “Super Why!,” “Peg + Cat,” “Luo Bai Bei,” Wild Kratts and more.

In addition to launching 9 Story brands, 9 Story Media Group has redesigned its corporate logo, marketing assets, website, and more.

9  Story Brands will officially launch at Licensing Expo in Las Vegas, Nev., May 22-24.