Operating from 35 locations and marketing its products in more than 150 countries, Mattel has grown to encompass more than just toys. Its IP holdings have expanded into numerous other categories. Roz Nowicki, head, global consumer products and franchise marketing, shares some of the company’s many licensing successes over the past year and how Mattel has maintained its focus on capturing the full value of its IP through franchise management.
“Mattel is partnering with some of the best creators in the industry and leveraging the power of our brands in film, television, location-based entertainment and digital games to connect with consumers globally,”
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