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7-Eleven and Kerwin Frost Create Pop-Up Featuring Kerwin's Snack Party Mix Popcorn

Co-branded private label popcorn mix available at select 7-Eleven stores in Los Angeles and New York City.

License Global

November 5, 2021

1 Min Read

Convenience retailer 7-Eleven and Kerwin Frost are opening a pop-up 7-Eleven store at the fifth-annual ComplexCon to unveil limited-edition Kerwin's Snack Party Mix Popcorn. Made with white chocolate popcorn, candied chocolate pieces, cinnamon toasted cereal and chocolate cake mix, the party mix snack comes in a canister with a label designed by Frost, a Harlem-born entertainer, DJ, talk show host, comedian and designer.

"Some of my best memories growing up are from visiting my neighborhood 7-Eleven store in Harlem and picking out my favorite snacks with my friends,” says Frost. “It's crazy that all of these years later I'm kicking off a partnership with the brand and creating my very own co-branded private label snack. I had so much fun designing a label that fits my style that I know my fans and 7-Eleven fans will love."

A limited amount of Kerwin's Snack Party Mix Popcorn will be available for sale soon at one 7-Eleven store in West Hollywood (1100 North La Cienega) and one 7-Eleven store in New York City (82 Greenwich St.) while supplies last.

"7-Eleven’s private label portfolio is made up of hundreds of high-quality, differentiated products that come at a great value," says Marissa Jarratt, chief marketing officer, 7-Eleven. "Working with Kerwin to create a limited-edition, co-branded product has been an awesome experience … and it's just the beginning of our partnership. He's an exciting name right now and we can't wait for fans to see what else we have planned in 2021."

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7 Eleven

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License Global

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