4K Ramps Up Yu-Gi-Oh! Digital Strategy

4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.

The website offers a comprehensive Yu-Gi-Oh! online experience including a complete series overview, in-depth information on characters and cards that appear in the TV show, more than 770 full-length episodes, card information pages and news and information about upcoming products.

“The launch of this new site is the first phase of our Yu-Gi-Oh! digital strategy that allows users to engage the brand wherever and whenever they want,” says Mark Kirk, senior vice president, digital operations, 4K Media.

The “Yu-Gi-Oh!” TV series is currently in its 12th consecutive year of broadcast in the U.S. and most major markets worldwide.