4K Media Plans 'Yu-Gi-Oh!' Apparel

4K Media has tapped Bioworld Merchandising to develop a line of apparel and accessories featuring the "Yu-Gi-Oh!" brand.

April 6, 2018

4K Media Plans 'Yu-Gi-Oh!' Apparel

4K Media, a subsidiary of Konami Digital Entertainment, has tapped Bioworld Merchandising to develop a line of apparel and accessories featuring the "Yu-Gi-Oh!" brand.

Bioworld Merchandising will develop a broad range of "Yu-Gi-Oh!"-inspired merchandise across multiple categories including headwear, bags, sleepwear, underwear, hosiery, casual footwear, small accessories, electronics accessories, fleece throws and tumblers.

The products will feature artwork from each "Yu-Gi-Oh!" animated series including the new "Yu-Gi-Oh! Arc-V," "Yu-Gi-Oh! Zexal," "Yu-Gi-Oh! 5D’s," "Yu-Gi-Oh! GX" and the original "Yu-Gi-Oh!" series.

The will launch at specialty, mid-tier, mass and department stores throughout the U.S. and Canada this fall.

“Bioworld offers a unique mix of creative product design paired with merchandising expertise that we believe will result in innovative products that incorporate the spirit of each of the distinct 'Yu-Gi-Oh!' series,” says Jennifer Coleman, vice president of licensing and

marketing, 4K Media. “Bioworld’s team impressed us with their insight into retail markets, contemporary culture and the consumer’s response to our brand to-date. We are looking forward to working with them on bringing these unique concepts to market here in the U.S. and Canada.” 

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