‘True and the Rainbow Kingdom’ is Coming to China

Reesee Entertainment will handle categories including apparel and publishing.
License Global

November 1, 2022

Characters from “True and the Rainbow Kingdom.”
Characters from “True and the Rainbow Kingdom.”Guru Studio

Guru Studio

has announced the appointment of Reesee Entertainment to represent its preschool series, “

True and the Rainbow Kingdom

,” in China.

“We’re excited to bring the fascinating adventure of ‘True and the Rainbow Kingdom’ to China,” says Cici Zheng, vice president, content, merchandising and licensing, Reesee. “We believe the exciting story-telling and the truly adorable characters will be warmly embraced by the Chinese market.”

“‘True and the Rainbow Kingdom’ continues to be a top-performing preschool property around the world,” said Corey Caplan, senior director, international sales, Guru Studio. “We’re looking forward to working with the experienced and talented team at Reesee to build a successful media and licensing program in China.” 

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