November 1, 2022
has announced the appointment of Reesee Entertainment to represent its preschool series, “
,” in China.
“We’re excited to bring the fascinating adventure of ‘True and the Rainbow Kingdom’ to China,” says Cici Zheng, vice president, content, merchandising and licensing, Reesee. “We believe the exciting story-telling and the truly adorable characters will be warmly embraced by the Chinese market.”
“‘True and the Rainbow Kingdom’ continues to be a top-performing preschool property around the world,” said Corey Caplan, senior director, international sales, Guru Studio. “We’re looking forward to working with the experienced and talented team at Reesee to build a successful media and licensing program in China.”
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