'Stumble Guys' Signs with CAA Brand Management'Stumble Guys' Signs with CAA Brand Management
The deal follows the massive global success of “Stumble Guys” toys in 2024, with a second series just released, along with trading cards and stretchable toys.
January 27, 2025

CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, “Stumble Guys.”
Under the agreement, CAA Brand Management will manage the “Stumble Guys” consumer products licensing and brand extension program in the U.S., UK, Europe, the Middle East and beyond, focusing on key categories, including apparel and accessories, back-to-school items, toys, housewares and more.
This agreement with CAA Brand Management follows the IP expansion of “Stumble Guys” onto new platforms, forging partnerships with some of the world's most iconic franchises and extending into the consumer products space.
Scopely and PMI Kids World launched the first "Stumble Guys" collectible toy line in March 2024 at retailers including Walmart and Target. Following positive fan reception, Scopely and PMI are now introducing a second series of collectible toys at Walmart. The Stumble Guys universe has also extended into the physical world with trading cards (in partnership with Panini), stretchable toys (with Diramix) and more.
"'Stumble Guys' has evolved into a global gaming sensation, with more than 50 million players each month and nearly 700 million downloads,” says Noah Gelbart, president, CAA Brand Management. “The game has continued to grow beyond mobile and PC to all major consoles, including Xbox, PlayStation and Nintendo Switch, further increasing its popularity. We see significant potential to expand the game’s reach by extending the brand into the consumer products industry, aiming to create innovative partnerships across diverse product categories that appeal to both casual players and dedicated gamers alike.”
“It’s been a landmark year for ‘Stumble Guys,’ both on and off the screen,” says Jake Bales, senior vice president and general manager, “Stumble Guys.” “Following our successful expansion to all consoles and the global launch of our toy line, we’re bringing ‘Stumble Guys’ beyond the screen and into the everyday lives of our players through this partnership with CAA Brand Management. With hundreds of millions of players around the world, the ‘Stumble Guys' brand continues to grow as we create even more ways for our community to enjoy ‘Stumble Guys’ wherever they are.”
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