'Miffy Story Time Collection' Comes to Yoto’s Audio Platform

Yoto, the interactive audio platform for kids, has announced the addition of the “Miffy Story Time Collection” to its content library. The 19 stories follow the charming white bunny, Miffy, through her endearing and timeless adventures. 

Created nearly 70 years ago by Dutch artist Dick Bruna, Miffy has captivated audiences with her minimalist design and themes of family, friendship and self-discovery. The Miffy books have sold over 85 million copies in more than 50 languages, appealing to children and adults worldwide. 

Now, Miffy is debuting on Yoto’s platform in an original audio format produced in partnership with Mercis bv. This first-time collaboration brings Miffy’s everyday adventures to life in stories like “Miffy at the Zoo” and “Miffy’s Bicycle.” The stories are narrated by Hannah Melbourn, who creates a calming and safe listening experience for children. The “Miffy Story Time Collection” card also includes Yoto’s first custom musical score, composed by Louie Taylor and performed by the Northern Film Orchestra in Manchester, U.K. 

“Miffy’s optimistic outlook on life and willingness to try new things make her the perfect guide for introducing young listeners to important life lessons,” says Harriet Blackamore, senior audio producer, Yoto. We’re thrilled to partner with Mercis bv to share her timeless wonder with Yoto families. With a beautiful, original score as the backdrop, these tender stories are sure to enchant a new generation.” 

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“Miffy has been a source of comfort to children and their parents ever since Dick Bruna first told the bedtime story following a little white bunny to his eldest son in 1955,” says Jackie DeMaio, senior licensing director, Joester Loria Group (Miffy’s North American licensing agent). “We are delighted that Yoto is bringing Miffy’s stories to life in a different way almost 70 years later.” 

The collection of stories will be available for purchase as a Yoto card pack on Nov. 14 and is suitable for listeners aged 3-8. The collection is 38 minutes in length, and stories include: