‘Grizzy & the Lemmings’ Announces Deals with KFC, Fashion UK and UHU

Paris-based HARI has announced a series of new licensing deals for its slapstick comedy, “Grizzy & the Lemmings,” bringing the characters to larger audiences of kids and families across retail and food chains. 

HARI has signed a deal with fast food restaurant chain, KFC, to bring the series to its 300 restaurants across France through Oct. 8. An estimated half-million books will be given away with individual purchases of the Ptit Bucket (kids’ meal). The book features four stories adapted from episodes and activities for young customers. The offer will be promoted through point-of-sale visuals in restaurants and on KFC’s social media platforms.  

In EMEA, HARI has partnered with Fashion UK to create apparel product lines featuring artwork from the series. This will include daywear, T-shirts, sweatshirts, joggers and trousers, nightwear, accessories, footwear and more for babies and kids. From Q4 the products will be available in a range of independent and major chain stores around the world.  

HARI has also partnered with craft brand, UHU. Starting in December, limited-edition glue sticks featuring “Grizzy & the Lemmings” artwork will be available in all 726 Leclerc stores across France. Dedicated visual materials will be created, and customers can scan QR codes in-store directing them to UHU’s website, where extra “Grizzy & the Lemmings”-themed content will be available, including activities, competitions and giveaways. 

Related:‘Content for Kids Over Six is Particularly Valued by Traditional Broadcasters at the Moment,’ says HARI

“With ‘Grizzy & the Lemmings’ being a top three kids’ series on many channels worldwide and a top 10 kids’ show on Netflix worldwide and with Season 4 coming in Q3 this year, we are really elevating our licensing and merchandising program,” says Corentin Besse, brand manager, HARI. “The series has huge traction around the world, and these high-profile, high-quality partners really attest to that. ‘Grizzy & the Lemmings’ brings joy to kids and families, and our licensing program extends that joy to activities outside of the home.”