Elmo, Abby Cadabby and other characters inspire new line of outdoor activity sets.
NORTH AMERICA–Sesame Workshop has teamed up with Green Toys to unveil a host of “Sesame Street”-branded outdoor activity sets during this year’s Toy Fair, Feb. 17-20.
The upcoming toy line will include Abby’s garden planting activity set, which allows kids to grow their very own garden with Abby Cadabby, Elmo and other characters; the Elmo and Abby watering can outdoor activity set, which includes a watering can, rake, shovel and two seed packets, as well as the watering can activity guide; and the Elmo explores outdoor activity set, which includes a bucket, rake, shovel and the Elmo explores activity guide.
“We are excited to enter into this partnership with Sesame Workshop and expand our award-winning line to feature one of the pre-eminent children’s properties in the world, ‘Sesame Street,’” says Charlie Friend, president, Green Toys. “This licensing venture is new for our company and is a natural step for us as we continue to increase our distribution both in the U.S. and overseas. I can think of no better partner than Sesame Workshop, an organization that shares the same core beliefs, values, and commitment to the well-being of preschool-aged children.”
The “Sesame Street”-themed products will be available to preview at booth #1969 and will be available via online retailers and specialty stores worldwide.