McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Four different “LoliRock” collectibles are now available in the fast food restaurant's kids' meals including a journal and pencil topper necklaces.
The promotion is being further supported through online and TV advertising and displays in restaurants across the country.
The Happy Meal promotion follows on three other licensing deals in the country with France TV Distribution for "LoliRock" DVDs, La Bibliotheque Rose for "LoliRock" novels that will launch April 1 and Hachette for "LoliRock" comics.
Zodiak Kids holds worldwide distribution and licensing rights to the series, with France TV Distribution serving as Zodiak’s licensing agent for the brand in France.