‘Bullseye’ Game Show Scores Partners | License Global

‘Bullseye’ Game Show Scores Partners

Imagery from the long-running ITV game show will appear on a range of apparel, homewares and more.

EUROPE–Bulldog Licensing has secured two new partners for the classic British game show property, “Bullseye.”

C&M Licensing is on board to produce a line of nightwear and socks inspired by the classic quiz show. Meanwhile, The Hut Group has partnered for t-shirts, hoodies, mugs, phone cases and sweatshirts.

”Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Rob Corney managing director, Buldog. “There’s massive brand recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”