‘Alvinnn!!!’ Grows Licensee Lineup

Isaac Morris, Simon & Schuster, Spirit Halloween and more on board to support the CG-animated program in the U.S.

Bagdasarian Productions has signed on 12 new, U.S.-based licensees for a host of new products based on its animated series “Alvinnn!!! and the Chipmunks.”

PGS Entertainment, the series’ licensing agent, brokered the deals.

New partners include:

  • Simon & Schuster for publishing;
  • Isaac Morris for apparel;
  • Hand Craft for underwear;
  • Betesh for bed linens;
  • Franco Manufacturing for homewares;
  • MZB for fashion accessories;
  • CPS for gift and collectibles;
  • Lil Anglers for fishing kits;
  • Rhode Island Novelty for party goods;
  • Cardinal for puzzles;
  • Spirit Halloween for costumes; and
  • Bare Tree Media for digital apps.

“As we build our roll-out plan, we are excited to be working with leading licensees in key categories,” says Guillaume Soutter, president, PGS Entertainment. “We have communicated to retailers a strong message of our commitment to build the best of products. Following a Toys ‘R’ Us exclusive, the brand expects to launch with all retailers in 2017.”

The new products will roll out across the U.S. next year.

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