‘The Simpsons’ Rides into Bicycles
The limited edition collections will also consist of matching apparel and accessories.
Twentieth Century Fox Consumer Products has partnered with State Bicycle Co. to create a series of merchandise inspired by “The Simpsons.”
The new range will include three limited edition collections of complete bikes and frame sets featuring one of three designs–Bart and Crossbone, the Springfield Character Wrap and the Color Block. Each line will also include its own range of apparel to match, which consists of a cycling bib, jersey, socks and cap.
Furthermore, limited edition jerseys featuring characters such as Otto Mann and Itchy & Scratchy will be offered later this year. A collection of accessories ranging from saddles to bottles and backpacks inspired by Homer’s favorite snack will also be available.
“We could not be more excited to partner with ‘The Simpsons’ brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,” says Mehdi Farsi, co-founder, State Bicycles. “We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”
“The Simpsons”-themed bike collections are now available via StateBicycle.com, StateBicycle.co.uk and State Dealers.