Long-term agreement will showcase “Paw Patrol,” “SpongeBob,” JoJo Siwa, MTV and other VIMN properties.
Nickelodeon & Viacom Consumer Products and Hedrave Holdings have teamed up to produce a line of audio products and mobile phone accessories highlighting characters from Viacom’s portfolio of brands.
The new range will include merchandise such as headphones and speakers for kids and adults, wearables, tablet and smartphone covers, mobile powerbanks and more. The initial line will showcase Nickelodeon’s “Paw Patrol,” “Blaze and the Monster Machines” and “Shimmer and Shine.”
Additional merchandise featuring “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles,” social influencer JoJo Siwa and branding from MTV are also in production.
“At Viacom International, we’re always looking for new, exciting ways to bring our iconic brands and characters to life,” says Dan Frugtniet, vice president, licensing and consumer products business development, VIMN. “With our partners at Hedrave, we’ll be reimaging our one-of-a-kind IP with innovative new designs and tech products for fans around the world.”
The five-year agreement, which covers all countries and territories outside of the U.S., will begin launching merchandise in Europe and Asia later this year.
“We are extremely excited to be partnering with Viacom International and showcasing some of its most iconic brands,” says Oli Anton Bieltvedt, chief executive officer and founder, Hedrave Holdings. “Our objective is to collaborate with the very best people we can across all disciplines–design, acoustics, manufacturing, packaging design and sales and marketing. We are looking forward to revolutionizing the audio the category for consumers and retailers with best-in-class products that enhance the overall experience of listening to music on the go as we launch our innovative new products across all international territories.”