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New Brookstone Products Headed to Retail

New Brookstone Products Headed to Retail

New Brookstone Products Headed to Retail Bluestar Alliance has gained three new licensing partners for its Brookstone brand.

Manufacturer and distributor Southern Telecom is on board to create a line of Brookstone-branded Bluetooth speakers, headphones and earphones. LifeWorks will develop mobile and computer accessories as well as connectivity products.

Kalorik will make small kitchen electronics, floor care and barbeque grills.

"Since the acquisition of the Brookstone brand, we have carefully selected our licensees while being cognizant of the expertise each company brings to bear within their dedicated product categories,” says Joey Gabbay, chief executive officer, Bluestar Alliance. "Southern Telecom, LifeWorks and Kalorik shall each develop unique Brookstone products in meaningful and complementary categories to our overall brand strategy."

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