Kathy Ireland Expands into Electronics

kathy ireland Worldwide has partnered with E-filliate to create a line of mobile technology accessories under the new brand kathy ireland Connect.

The multi-year agreement will see the partners develop a range of tech accessories including smartphone cases, earphones, car and wall chargers, tech cleaning products, connection cables, styluses and Bluetooth devices that draw from the kiWW aesthetic.

"Wes Sumida, Steven Torr and the exciting E-filliate team are incredible people. When we met and began discussing the infusion of fashion into these product categories, we knew there was no other company to consider,” says said Kathy Ireland, chief executive officer and chief designer, kiWW. “E-filliate is an industry leader and we are excited to continue expanding our brand into technology. It is our plan to develop the Jardin and ACafé Society collections within this partnership."