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Animaccord Sparks a Deal with Energizer

Animaccord Sparks a Deal with Energizer

“Masha and the Bear” handheld lights and headlights due out next year.

Animaccord has partnered with Energizer for branded “Masha and the Bear” handheld lights and headlights set to be launched across Europe, the Middle East, Asia and Africa.

Maurizio Distefano, Animaccord’s licensing agency in Italy, brokered the deal. 

“Masha and the Bear” handheld lights and headlights will hit retail in January 2020 across hypermarkets, independent stores, e-commerce and electronic retailers. The products will be available in more than 100 countries.

The “Masha and the Bear” licensing program has been managed by MDL in Italy since the brand’s arrival in the market.

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