Educational Adventures launched a new relationship with Kidde for a national multiyear sponsorship campaign designed to further fire safety awareness and promote Kidde branded products in the family market. The multifaceted campaign will also include three 30-second commercials to promote Kidde products and provide home safety messages; a series of 15-second fire safety tags to be integrated within the “Danger Rangers” episodes airing on public television; and a series of 30-second public-service spots to be incorporated into the “Danger Rangers” programming available on Video On Demand.

In other news, the company secured deals with World Trend for children’s oral and hair care products; The Bean Bag Boys for bean bags; and MediBadge for stickers and temporary tattoos.