Online commerce platform Teespring has announced that it will offer apparel creators the option to personalize Champion merchandise.

The launch is a part of Teespring’s new Branded Stores partnerships, which gives customers the chance to add custom designs to brand name apparel. It comes as part of Teespring’s evolution toward offering new and exclusive special-edition “Drop with Brands” series. Ongoing collaborations will allow creators to take advantage of Teespring’s best-in-class design services, exclusive integrations, branded apparel partnerships and fulfilment technology in their own limited-edition, streetwear-inspired ranges.

Sellers who create ranges using the store will also be given the opportunity to sell their product through Instagram Checkout. As the only creator platform and one-of-only-26 brands with access to this service, Teespring provides creators with the opportunity to tap into the fast-growing streetwear trend through this global social platform.