Legends has announced the appointment of Tom Tregelles to the new role of vice president, international e-commerce.

In the role, Tregelles will be responsible for oversight of the end-to-end customer journey for Legends’ rapidly expanding global e-commerce platform including the seamless customer journey, targeted digital marketing, real time data segmentation and strategies, as well as key e-commerce partnerships to support the omnichannel visions for partners.

Specializing in customer-centric digital transformation, Tregelles brings a holistic view to Legends’ growing global retail team.  He joins Legends from Frasers Group PLC, formerly Sports Direct International PLC, the largest sports goods retailer in the U.K. He was most recently group head, digital at the company.

During his time with Frasers Group, Tregelles worked across several brands including Sports Direct, Flannels and House of Fraser, where he achieved triple digit growth and record online revenues. Earlier in his career, Tregelles held a variety of digital and marketing roles with Orlebar Brown, Arcadia Group’s Topshop Topman brand and Jack Wills.

Tregelles is a graduate of Oxford Brookes University. Based in Legends’ corporate office in London, he will report to Victoria Hawksley, vice president, international retail.