Konami Signs The Wildflower Group to Launch ‘Yu-Gi-Oh!’ E-Comm Destination

A one-stop shop for “Yu-Gi-Oh!” gear has launched.
License Global

October 22, 2020


“Yu-Gi-Oh!” is launching a new e-commerce shopping experience with The Wildflower Group, offering a curated collection of anime-based designs and offerings for the uber-fan.

The Wildflower Group is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

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“This will be a fantastic shopping experience for ‘Yu-Gi-Oh’ fans,” says Michael Carlisle, principal, The Wildflower Group. “The merchandise will be carefully curated by Konami Cross Media’s New York team and our creative designers, which is comprised of veteran e-commerce experts adept at building multimillion-dollar digital experiences.”

The new project is under the direction of TWG Konnect, the e-commerce division of The Wildflower Group. The “Yu-Gi-Oh!”

site (


), unveiled to coincide with New York Comic Con, kicked off

with an exclusive limited collection of “Yu-Gi-Oh!” merchandise.

“E-commerce has become an essential way of shopping, especially during the pandemic,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. “Working closely with TWG Konnect, we are aiming to create a bigger and bolder shopping experience for ‘Yu-Gi-Oh’

fans and to capitalize on current trends in e-commerce shopping and marketing. This new website will be a one-stop-shop for ‘Yu-Gi-Oh’


merchandise that is unique to the franchise.”

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