Crunchyroll Acquires Right Stuf

Deal expands anime company’s reach.
License Global

August 5, 2022

Crunchyroll logo.
Crunchyroll logo.Crunchyroll

Anime company,

Crunchyroll

, has announced it has purchased anime online superstore, Right Stuf, to expand its e-commerce service. The deal, the terms of which are not being disclosed, immediately widens Crunchyroll's e-commerce product offering with significant extensions in the home entertainment and manga categories. 

"For years, Right Stuf has been an important part of anime fandom with products, services and a shopping experience that super-serves anime collectors," says Rahul Purini, president, Crunchyroll. "We are excited to bring Crunchyroll and Right Stuf together and offer fans even more of what they love as one company." 

"For 35 years, Right Stuf's mission has been to connect anime fans with the products they love," says Shawne Kleckner, chief executive officer, Right Stuf. "Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!" 

With the acquisition, Kleckner

and the Right Stuf team will be joining Crunchyroll's Emerging Businesses organization, led by Terry Li. 

Crunchyroll is exhibiting at Brand Licensing Europe 2022. Find out more info 

here

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