Brand Central, a global brand licensing consultancy, has announced its new e-commerce division through a partnership with Los Angeles-based e-commerce platform provider, The Missing Piece.

“Right now, we’re entering a retail renaissance,” says Bridget Moore, chief operating officer, The Missing Piece. “The way brands connect with their fans is changing, becoming more direct and more personal. This partnership offers clients the potential to cater to their consumers in a fresh new way. The Missing Piece will bolster Brand Central’s core offering and further define its footprint in the market.”

Brand Central powered by the Missing Piece in-house offerings includes product design, development, strategy, e-commerce store design, development and management, production, fulfilment and consumer and marketing support. The services will consist of manufactured products with inventory on hand and print on demand, personalization and customization and quick “pop up” shops for any campaign. The division will offer a full range of products across all categories.

“We are excited to be able to offer licensors, licensees and retailers a “one-stop shop” that integrates award-winning agency talent and the power of e-commerce in a wholly cohesive strategy built for a changing landscape of consumer interaction,” says Ross Misher, chief executive officer, Brand Central. “Without the workflow inefficiencies of third parties, Brand Central powered by The Missing Piece specializes in speed-to-market programs connecting brands to fans through innovation, activation and amplification.”