BHFO and kathy ireland Enter Worldwide Partnership

Collab will expand kathy ireland’s product range and global footprint.

March 29, 2022

kathy ireland Worldwide

BHFO, an e-commerce fashion marketplace, has announced it has entered an expansive partnership with kathy ireland Worldwide, the lifestyle brand founded by Kathy Ireland.

The relationship was made public by Jon and Stacie Sefton, founders and owners of BHFO.com.

“This collaboration connects individuals and families from around the globe with the world's finest brands including those from kathy ireland Worldwide," says Stacie Sefton, chief executive officer, BHFO.

"BHFO, Jon and Stacie are extraordinary people,” says Ireland. “They and their colleagues share our core values and are the heartbeat of the fashion industry. Not only is their work important, their commitment to the community of customers all over the world, is rare and inclusive, especially in the fashion industry. In the history of our company we have never selected an online relationship this comprehensive and expansive … until now."

"BHFO is an extraordinary resource in all things fashion; men, women and children will find

their needs met at BHFO.com,” say Jon Carrasco and Stephen Roseberry, worldwide creative director and president-chief marketing officer, kathy ireland Worldwide, in a joint statement. “We will see this great company expand into exciting new categories. The success of this relationship will enhance positive change throughout our world. Not only because of the customers who are being served … equally important is the passion of Jon, Stacie and Kathy to help non-profits"

"We are thrilled and honored to work alongside Kathy and her incredible team at kiWW,” says Stacie Sefton, chief executive officer, BHFO. “When choosing a business partner, it is of utmost importance to BHFO to be aligned on core values, vision and goals.  We are grateful to have found all of these with this partnership. Kathy is one of the most successful female entrepreneurs and philanthropists of our time and it will be a privilege to work with her."