DVD Series To Accelerate Interest in NASCAR Jr.

NASCAR Inc. and Reel FX Home Entertainment have revved up their creative engines on a summer 2007 production start for a new animated preschool series under the NASCAR Jr. brand. Due in spring 2009, the DVD series will be the first entry in a planned lineup of programming to be complemented by publishing, toys, and games. The next generation of products will include apparel, party, domestics, and health and beauty. Reel FX holds the master license for “NASCAR Jr.,”  which focuses on five young friends who, with the help of their playful kid-sized cars, work as a team to tackle entertaining adventure-based missions.