Duo Mobilizes First Joint Venture Deal

FremantleMedia and Mobliss launched Atomic Wedgie, the first mobile channel to launch from the joint venture between the pair.  Atomic Wedgie is now on Helio’s nationwide service and offers users a menu of 12 different programs to choose from with more than 150 mobile shorts to watch. The channel’s launch on Helio will include 50 new shorts for some of FremantleMedia’s most popular shows including “Baywatch Babes,” “Secret Girlfriend,” and “Bush Bites” as well as the debut of new programs such as “White People Dancing.”