'Doodle Jump' Adds Apparel in Europe

Lima Sky has announced a raft of deals in Europe and the U.K. for apparel and accessories inspired by its app, “Doodle Jump.”

New partners include Brussels-based Van der Erve for a complete set of Doodle Jump-branded apparel in Belgium, the Netherlands, Luxembourg, Germany, Austria, France and Switzerland; Santex for an assortment of Doodle Jump apparel to be sold at the Inditex Group’s stores in Spain, Germany, Austria and Switzerland; AA Brands for a line of licensed tops, which will be sold to select retailers in Germany, Austria and Switzerland; Nastrovie for a line of tops in the German, Austrian and Swiss markets, available exclusively online or by direct mail; and Blues Clothing for a collection of children’s apparel in the U.K.

“‘Doodle Jump’s’ popularity is truly global, and European fans in particular have been asking us for fun, fashionable products,” says Eric Karp, chief licensing officer, Lima Sky. “These partnerships fulfill on our intention to translate the design excellence of ‘Doodle Jump’ into trend-smart apparel."