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Studio 100 Media, Zapf Build Exclusive 'Heidi' Deal

Studio 100 Media, Zapf Build Exclusive 'Heidi' Deal

New deal will launch a line of “Heidi”-themed plush dolls.

Studio 100 Media and Zapf Creation have signed an international agreement for CGI brand "Heidi."

The multi-year agreement initially covers the rights in German-speaking territories, France, the U.K. and Ireland, Russia, Poland, Scandinavia, Benelux, the Czech Republic and Slovakia. It will see the creation of plush figures of the characters from the series.

Zapf Creation will launch five total products as part of the deal including a Heidi soft doll with talkback function, two cuddly Heidi and Peter soft dolls, and two cuddly toys based on the St. Bernard Josef and a goat.

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