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Mercis, Douglas Partner for Miffy Plush

Mercis, Douglas Partner for Miffy Plush

The Joester Loria Group brokered the deal on behalf of Mercis and Miffy.

The Douglas Company has joined forces with Mercis to become a licensee for the Miffy licensing program.

The partnership will see Douglas develop plush and infant toys in the U.S. and Canadian markets. Douglas will launch the new collection next year to align with the 65th anniversary of the Miffy brand.

The brand is represented in the U.S. and Canada by the Joester Loria Group.

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