Fashion brand KITH Women has joined forces with Barbie and launched a styling contest that asks entrants to style one-of-four dolls with items from the KITH Women line in celebration of the Barbie’s 60th anniversary.
KITH will create a 100-piece collection of doll-sized apparel and accessories for Barbie. Fans of the doll will be able to style unique Barbies as part of the competition. The winner’s creation will then be named the official KITH x Barbie doll and launched worldwide in late 2020.
“For 60 years, Barbie has been an international pop-culture phenomenon offering girls around the globe a chance to play, tell stories, and, most importantly, to dream,” says Ronnie Fieg, founder, KITH. “KITH echoes this mindset by presenting an immersive world for its customers by engaging them through a unique retail environment that fosters creativity. This shared philosophy is what started this partnership–and it will remain a key element in the collaboration between KITH and Barbie.”
KITH’s collaboration also includes a retrospective exhibition that honors Barbie’s 60-year history and will be highlighted by an in-store museum of the original Barbie. The classic 1959 doll will be housed at the fashion brand’s Soho store. Along with the in-store exhibition, KITH will also be debuting a limited-edition t-shirt to celebrate the collaboration. The store’s first 200 attendees will receive the apparel as part of a special promotion.
This Barbie collaboration follows an extensive list of brand partnerships for the doll over the last year. Lucasfilm worked with Barbie’s creators for a line inspired by the Star Wars franchise.