Disney Junior, the No. 1 pay TV preschool channel in the U.K., is planning expanded licensing and retail opportunities in 2013 with the launch of several new series.
Two new shows have already arrived in the U.K. this fall–“Doc McStuffins” and “Tales of Friendship with Winnie the Pooh.”
After a successful launch in the U.S., “Doc McStuffins” debuted in the U.K. Oct. 1, introducing a little girl named Doc who can talk to the stuffed animal and toy world.
The well-received retail program in the U.S. includes books, role-play toys, dolls and accessories, with product opportunity in the U.K. looking to follow the same trend.
“Tales of Friendship with Winnie the Pooh” highlights the Disney strength of bringing classic characters into new worlds. Set deep in the Hundred Acre Wood, the series introduces Disney’s iconic character Winnie the Pooh to a whole new generation.
In 2013, Disney Junior plans to debut the new series “Henry Hugglemonster” based on the books by Niamh Sharkey. The series, which follows the adventures of the 5-year-old Henry Hugglemonster, the middle child in a wacky close-knit monster family, is expected to expand product opportunity in the preschool market even further.