Discovery Communications kicked off a Burger King kid’s meal promotion for its Discovery Kids brand Monday.
The six-week summer promotion will feature 12 Discovery Kids premiums in BK Crown kid’s meals in the U.S. and Canada. Each toy will also include a sheet of explorer-themed stickers.
The Discovery Kids promotion complements Burger King’s revamped kid’s meal by empowering kids to unleash their inner explorer through archeological digs in virtual backyards and star gazing.
The promotion will also be supported by interactive online content at BKCrown.com.