Discovery Beams into Burger King

Following a successful debut partnership with Burger King last year, Discovery Communications is teaming up with the restaurant chain again for a new line of space-themed Discovery Kids premiums in BK kids’ meals. The promotion began this week at stores across the U.S. and Canada.

Kids will receive one of six premiums such as a Red Planet Reveal Mars Rover, Orion Zero-G Astronaut and Launch Center Rocket Discs. Each toy comes also with a collectible card that unlocks online activities and provides information about space exploration.