Dimensional Branding Group Signs on Three Clients

Dimensional Branding Group will represent ALEX for a variety of lifestyle products for kids in specialty, mid-tier, department store, and high-end markets in the following categories: bed and bath, paper and party goods, furniture, room and wall decor, apparel, dinnerware, travel gear, food and beverage, and interactive. ALEX will make its official launch into licensing at next month’s Licensing Show. In other news, Dimensional Branding Group will also represent arcade game Skee-Ball with plans to take the brand out of the arcade and into the home with new product categories, and Pet Peeves with strategic brand extensions on tap.