Television and brand management company DIC Entertainment has greenlit 26 new episodes of its girls’ series “Horseland,” coinciding with a European merchandising drive. In 2008, the series will make its debut on Rai2 (Italy), Antenna TV (Cyprus), SIC (Portugal), M-Net (South Africa), D Smart (Turkey), and on Space Toon throughout the Middle East.
DIC has also secured European home entertainment deals for the series, scheduled for 2008 releases, with companies including CITEL (France); Scanbox (Scandinavia); Panini (German-speaking Europe); and Bridge Entertainment (Dutch-speaking Benelux).
With more than 20 licensees onboard across Europe, DIC and its licensing partners will now debut a new merchandise line for the Horseland brand in key categories, including toys, publishing, games, apparel and PC and DS games. In French-speaking Europe, the series will also be promoted in a fast-food restaurant campaign.