Design Plus Ties Up SuperPretzel Deal

J&J Snack Foods has teamed up with The Wish Factory to develop home pretzel-making kits under its SuperPretzel Soft Pretzels brand, in a deal brokered by Design Plus.

"We're so excited to be continuing our relationship with Design Plus on the SuperPretzel license, one of the hottest food licenses right now,” says Scott Bachrach, president, The Wish Factory. "Generations of consumers know and love the SuperPretzel brand and our new line of products will bring that nostalgia right into their homes, and stomachs.”

The Wish Factory also partnered with Design Plus on a line of Icee-brand at-home machines.

SuperPretzel Soft Pretzel kits will hit retail in the third quarter of 2013.

Introduced in 1971, SuperPretzel Soft Pretzels are frozen pretzels found in the freezer aisle. J&J Snack Foods is currently the largest manufacturer of soft pretzels in the world, selling around 1 billion SuperPretzels a year.