Warner Bros. Pictures has teamed up with Denny’s to bring menu items and exclusive memorabilia based on the upcoming film The Hobbit: An Unexpected Journey to restaurants across the U.S.
The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, is set to hit theaters on Dec. 14.
Beginning Nov. 6, Denny’s will unveil a Middle-earth-inspired menu featuring 11 new offerings including the Hobbit Hole Breakfast, Frodo's Pot Roast Skillet and the Build Your Own Hobbit Slam.
Denny's guests will also have exclusive access to 12 collectible trading cards designed around the film. With the purchase of select Hobbit-inspired entrees, guests will receive a trading card pack that includes collectible cards and Denny's coupons.
"We are delighted to partner with Warner Bros. Pictures to bring the captivating spirit of The Hobbit: An Unexpected Journey to life in our diners nationwide," says Frances Allen, chief marketing officer, Denny's. "We were inspired by the imaginative world of Middle-earth and wanted to offer fellow fans an equally inspired food experience to share in the excitement and anticipation for the upcoming debut."