Cracker Jack Hides Diamond Ring | License Global

Cracker Jack Hides Diamond Ring

PepsiCo's Frito-Lay division has teamed up with Walgreens to celebrate the 100th anniversary of its Cracker Jack brand by giving consumers the chance to win the ultimate Cracker Jack prize–a diamond ring.

Beginning Nov. 1, 30 Cracker Jack fans will find a Diamond Ring token inside bags of Cracker Jack snacks at Walgreens stores across the U.S. The tokens can then be redeemed for a diamond ring valued at $1,000.

Since the Cracker Jack "a prize in every box" program was first introduced in 1912, the Cracker Jack brand has given away more than 23 billion in-package prizes ranging from stickers to miniature booklets to baseball cards.