Corporate Brands
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Sep 25, 2023
License Global speaks with Eugenia Peia, vice president, business development, co-head EMEA, CAA Brand Management, about the growth of Formula 1, why automotive brands resonate so well with consumers and its plans to showcase Riot Games, “Minecraft,” Coca-Cola, Jelly Belly, Ford, McLaren, Porsche, Bob Marley and Playboy at BLE next week.