Animation studio ZAG has acquired a stake in Epopia, an interactive storytelling software that enables personalization of content depending on children's written responses to story prompts sent to them through the mail.  

The new deal is part of the existing agreement between the two companies, with Epopia holding the global licensing rights category for "Miraculous - Tales of Ladybug & Cat Noir."

The announcement was made by Julian Zag, executive vice president, global operations, ZAG, who became a personal stakeholder and active board member in the company

"Under our new partnership, we will work with Epopia to build on the company's European success and further expand its business worldwide by developing new opportunities for original stories to be created and acquiring licensed IP," says Zag. 

"This unique platform is a great vehicle to extend audience interaction from the TV to new storytelling adventures. Epopia will also exploit all of ZAG's properties under their format, including 'Miraculous Ladybug,' our upcoming series, 'Ghostforce' and many more."

"What child has never dreamed of being the hero of their favorite story?" says Remy Perla, founder, Epopia. "Our goal is to make children dream, help them develop their imagination and make reading and writing a game for them. Valued by the role assigned to them, children begin to write enthusiastically, knowing that they have a decisive impact on the rest of their adventures. Without any formal, substantive or corrective writing requirements, they will gain confidence."

Currently, Epopia has six stories tailored to the interests of children, including "Miraculous PenPals," with several new titles in the works.