WWE Signs Exclusive Licensing Deal with IGT to Develop Omnichannel Lottery Games

Multi-year agreement will include development and distribution of WWE-branded games.

January 7, 2022

WWE

World Wrestling Entertainment (WWE) has announced a multi-year exclusive licensing agreement with International Game Technology PLC (IGT) to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programs featuring company logos, superstars, events and programs.

“IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe,” says Alex Varga, vice president, revenue strategy and development, WWE. “This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape.”

“The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies,” says Jay Gendron, chief operating officer, lottery, IGT. “IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games

and second-chance promotional opportunities for our global customers and their players.”