WildBrain CPLG, Emoji Brand Expand EMEA Partnership

The emoji company is expanding in EMEA with the help of WildBrain CPLG.

January 21, 2021

WildBrain CPLG has announced an expansion of its representation in EMEA of emoji – The Iconic Brand. Building on the companies established successful partnership, the U.K. and Eire; Germany, Austria and Switzerland; Benelux and Turkey will be added to WildBrain CPLG’s existing remit. The agency currently covers CEE, Iberia, Russia, France, MENA, Nordics, Italy, Greece, Poland and Ukraine.

“The internationally recognizable emoji brand has huge appeal to a vast array of licensees and retailers,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG. “Building on our successful partnership with the emoji company, we have now significantly extended our relationship to represent the popular brand in new key markets, which offer strong potential for further growth and future innovation. Together with the emoji company, we are committed to celebrating the brand’s fun and creative spirit in new product ranges for consumers of all ages.”

The new five-year deal will see

WildBrain CPLG representing the brand on behalf of the emoji company GmbH across key consumer products categories to build merchandise offerings for kids, teens and adults.

Within existing markets, WildBrain CPLG Middle East has also secured a new partnership with leading Kuwaiti sports and high-street fashion retailer, Al Nasser, for an emoji brand apparel range targeting girls and women and in a previously announced deal, high-end retailer RIVA is gearing up to launch its first emoji fashion collection for teens and women next month. Since 2018, WildBrain CPLG has brokered more than 100 deals for the brand.

“The power of emoji truly lies in the brand’s diversity and universal appeal, which means there are simply no limits when it comes to developing consumer products,” says Marco Hüsges, chief executive officer and founder, the Emoji Company. “With WildBrain CPLG, we have already brought consumers in EMEA some amazing merchandise collections, and we know that with their local expertise and synergistic approach, they are ideally placed to handle these key new markets. This is just the beginning of emoji’s consumer products journey and we look forward to seeing the brand catapulted to even greater heights across the region.”