White Castle will usher in the month of "Joenuary" by bringing back the Sloppy Joe Slider and Smoky Joe Slider along with two new items: the Spicy Joe Slider and Sloppy Fries.
White Castle is teaming up with Grammy-nominated hip-hop star and self-professed Slider lover Fat Joe, to introduce the Spicy Joe Slider and Sloppy Fries and celebrate Joenuary as a month dedicated to all things Joe. Fat Joe and White Castle have surprises lined up, including Joe-inspired memes and trivia as well as original "joetry" (poetry) and "joekes" (jokes).
"Our Sloppy Joes are back, and that means it's time to embrace the sloppy life," says Jamie Richardson, vice president, White Castle. "We're excited that Fat Joe is helping us announce the return of our Sloppy Joe and Smoky Joe Sliders and introduce our new Spicy Joe Slider and Sloppy Fries."
As a Bronx native, Fat Joe grew up visiting his local White Castle.
"White Castle was a big part of my childhood," says Fat Joe. "I always enjoyed eating their Sliders with my friends and family, so it's a full-circle moment to partner with them all these years later in an unprecedented way. I'm excited to introduce new additions to the menu and share some other surprises so we can start the new year off right."
White Castle's Sloppy Joe family will be available through Feb. 19 or while supplies last.